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At launch

TAM mapping

Every company you could sell to, in one list.

Your market

Sample data
  • Accounts that fit4,820
  • Already in your CRM1,310
  • New to add3,510
Made-up companies and numbers, to show what you get.

The problem

Most teams only work the accounts that happen to be in the CRM, not the whole market.

Lists bought once go stale, overlap with what you have, and nobody knows how big the market really is.

What you get

  • Every account that fits your ICP, starting from your own list or CSV
  • Accounts split into tiers by fit
  • A clear view of what is already in your CRM and what is not

How it works

  1. 1

    Describe your ICP: industry, size, location, tech used, roles you sell to.

  2. 2

    Heraldo starts from your list or CSV and fills in every account that fits. More list sources come next.

  3. 3

    The list is checked against your CRM, so nothing gets duplicated.

  4. 4

    New accounts are added to your CRM, tiered and ready to watch for signals.

Example output

Market map

Sample data
Accounts by tier, compared with your CRM
TierAccountsIn CRMNew
Tier 1Best fit640410230
Tier 2Good fit1,5805201,060
Tier 3Some fit2,6003802,220
Total4,8201,3103,510
Made-up companies and numbers, to show what you get.